CUC Email Marketing

Do you remember the famous tagline, "Reach out and touch someone"?

The 1980's slogan was intended to encourage Americans to make more phone calls. Although it is now thirty years old, the phrase accurately describes what credit unions need to do to market to their existing members. Your credit union needs to reach out to your customer base through nontraditional marketing channels like email.

Why is email marketing right for your credit union?

As online banking and mobile banking reduce the amount of face time with your existing members, your credit union must use alternate means to connect. People even watch less television read, read less newspapers, and listen to less radio. People write fewer letters. They are now accustomed to getting important information online and through email. Your credit union must be in their inbox. Your credit union probably already collects email addresses for online banking and products like e-statements. It is time to start leveraging the power.

How can CUC help your credit union get started?

CUC will help your credit union perform email marketing:

• Extract your member emails from various sources
• Organize them into an application that facilitates the creation, mailing and tracking of results of your email
• Create professional and engaging email templates
• Start email marketing

If you want to talk to us about email marketing for your credit union, contact us at:

Paul Elder 614-848-5400 ext 121 or email Paul
Larry Krietemeyer 614-848-5400 ext 143 or email Larry